INDIRECT COLLECTION - COOKIES AND OTHER TECHNOLOGY
- Provide you with personalized content based on your use of our Websites;
- Enable you to more easily use our Websites by remembering and using contact information, purchasing information, and registration information;
- Evaluate, monitor and analyze the use of our Websites and its traffic patterns to help improve our Websites and services; and
- Assist us with ad reporting functions, such as to learn which ads are bringing users to our Websites and which links our users are following.
A “cookie” is a small text file that is placed on your hard drive in order to allow our server to identify your computer. It is not a computer program and has no ability to read data residing on your computer or instruct it to perform any step or function. By assigning a unique data element to each visitor, a website is able to recognize repeat users, track usage patterns and better serve you when you return to that site. The cookie does not extract other personal information about you, such as your name or address. Most browsers provide a simple procedure that will enable you to control whether you want to receive cookies by notifying you when a website is about to deposit a cookie file.
INDIRECT COLLECTION – THIRD-PARTY ANALYTICS SERVICES
We may employ over time various analytics and marketing services to enable us to track your online behavior, including Google Display Advertising. In some instances, these services may use your IP address or other technology (where you have registered with us) to identify you as a user and match your activity with your member profile in DFA’s customer relationship management system. This tracking enables us to understand your activity across our Websites. We may use this utilization information to market DFA services and products to you but will not share this information with other parties for their marketing purposes.